Worn offers workshops, creative collaborations and storytelling to reveal, review and revalue the significance of clothes, redefining the worth of the word ‘worn’. 





What is Worn for?


Abigail Jubb and Morag Seaton started Worn to challenge negative fashion cultures through alternative approaches. Our work showcases the significant stories within our community’s wardrobes and, in turn, invests these insights into all areas of our organisational and personal practice. Our aim is to provide a platform for people to share their clothing stories and experiences so that Worn, its community and collaborators can learn important lessons from these. By bringing topical themes and concepts into conversations about our clothes, from identity to sustainability, Worn opens up opportunities for personal reflection and reminiscence, confronts challenging socio-cultural issues and draws attention to our urgent, collective environmental responsibility.

Who is Worn for?


Inspired by everybody’s everyday interaction with their wardrobes, Worn delves into the universally accessible yet individually distinctive experience of wearing clothes. We use the ubiquitous medium of clothing as means to work with a wide assortment of audiences, with and without an active interest in fashion. We currently collaborate with clients from industry and academic contexts, but we’re always actively interested in broadening our partnerships, particularly with community, arts and cultural organisations. Our current offer includes: workshop design and delivery, product development, consultancy and Worn’s own occasional short run of considered clothing products, we’re also open to alternative commissions.




About Us


Abi and Morag met in Glasgow, Scotland, in 2015. Both studied Fashion Design at The Glasgow School of Art, and graduated three years apart, but first met when working together for an artisanal brand based in the city. Forming a firm friendship through their shared interests in clothes, on relocating they stayed in touch while continuing their respective education and careers in the field of fashion.

They’ve since built a collective CV combining experiences in research, design, sustainability, product development, production, marketing, education, arts, culture and heritage.





Abigail Jubb



Abi has multidisciplinary interests in fashion practice, history and theory, with experience across fashion industry, research, education and museums. Besides co-directing Worn, she currently leads on product development for an artisan outerwear brand, lectures in fashion design and is at the start of a Wolfson Foundation sponsored PhD project on the relationship between industrial fashion production and body cultures in modernity.

Morag Seaton



Morag is a designer with a focus on abstract tailoring, functional detail and environmental solutions for fashion design. Alongside co-directing Worn, she currently works across different sectors of the fashion industry within sustainable development and production. Morag’s personal work centres around communicating the value of clothing through interview-led projects, publications, design and garment collections. www.moragseaton.com

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